Visit Belfast’s dedicated team are on hand to offer expert advice and help you plan a successful, memorable event in Belfast.

Staff Profiles

Rachel McGuickin
Rachel McGuickin

Rachael McGuickin

Director of Business Development

Rachael is responsible for promoting Belfast internationally as a leading destination for business events, cruise and group travel within Visit Belfast, the city’s official destination marketing and management organisation. She is a member of the Belfast Resilience and Sustainability Board, Northern Ireland Tourism Alliance Business Tourism Working Group, Tourism Recovery MICE Recovery Group and Chair or Belfast’s Business Development Taskforce.

As a public- private partnership, Visit Belfast represents over 500 tourism businesses dedicated to promoting Belfast as a leading destination in key markets. Its core purpose is to create and service visitors to generate economic benefit for the city region, creating jobs and prosperity for citizens and communities.  She leads an award winning team at Visit Belfast, responsible for attracting business events to the city that showcase Belfast as a great place to visit, work, study, do business and invest.

Having joined Belfast’s resilience and sustainability board, Rachael is now responsible for the development of an ambitious sustainable Belfast tourism action plan for Visit Belfast. This will support Belfast’s commitment to build back better, informing the city’s vision for sustainable tourism and the future 10 year action plan for tourism in the city region. The end goal is for Belfast to become a more regenerative, flourishing and resilient place to visit, meet, do business and live.

Rachael has over 15 years international sales and marketing experience across business events and tourism, economic development and international education. Previous roles include Head of International Office at Queen’s University where the lead the University’s international recruitment strategy. This included developing its international office network in China (Guangzhou and Beijing), Middle East and Africa (Dubai and Jordan), North America, South East Asia and India. Rachael has also headed up the marketing and communications team at the cross-border economic development body InterTradeIreland.

Deborah Collins
Deborah Collins

Deborah Collins

Head of Business Tourism

About Me

Originally a country girl from the Ards Peninsula I moved to Belfast in 2011 and adore the city vibe. I live with my husband and our rescue dog.

Experience

I studied French and Spanish in Edinburgh and lived abroad after graduation. On moving back to NI in 2007 I worked in software sales and business development. I have spent seven years in tourism and wouldn’t work anywhere else, it is a joy to promote a city that has so much to offer. The best part of my job is changing perceptions and seeing the smiles on clients’ faces when we wow them with our offerings. As the Lonely Planet says: “Get there early and enjoy it before the rest of the world arrives.”

Aoife McVeigh
Aoife McVeigh

Aoife McVeigh

Client Services Manager

About me 

Living in Newcastle, County Down.  I am a keen runner and have ran a few marathons including London Marathon and Derry Marathon.

Experience

I joined Visit Belfast in 2017 and have worked as Business Tourism Sales Manager and Leisure Trade Sales Manager. Previously I worked for a global events agency in London for several years where I venue sourced and contracted a wide range of corporate pharmaceutical events worldwide.

I provide destination management support for Visit Belfast clients in the successful planning and delivery of their specific conference in Belfast to ensure maximum delegates attendance and successful running of the conference.

JA New
JA New

Judith Abraham

Business Tourism Sales Manager

About Me

Originally from Belfast, I have just returned after spending 13 years away, with the last 8 in London. I am excited to rediscover the city that has totally transformed since I left.

 

Experience

My background in sports hospitality within global events, has given me good grounding in speaking with people from all over the world, as Business Tourism Sales Manager I really enjoy promoting this amazing city to the wider international audience.

SMCA NEW 2
SMCA NEW 2

Sophie McAllister

Business Tourism Sales Manager

About Me

Originally from Perth, Scotland, I have lived in Belfast since May 2018. I love to travel and try to visit a new destination every year.

 

Experience

Coming from an IT recruitment background, I am now part of the Business Tourism team helping to promote Belfast as a vibrant conference destination. I have a particular interest within the technology sector.

Sarah Gribben
Sarah Gribben

Sarah Gribben

Ambassador Programme Manager

About Me

I love nothing more than exploring the city with my family especially by attending the vast range of events that take place every year.

Experience

I joined the Business Tourism team at Visit Belfast in 2010 so I have a strong understanding of how conferences work, especially in Belfast. As part of the ambassador role I have a passion in attracting strategic conferences to the city, those that have wider tourism benefits and leave a legacy for our key sectors in Northern Ireland.

Lisa Stewart3
Lisa Stewart3

Lisa Stewart

GB Business Tourism Sales Manager

Support Services

Visit Belfast has an experienced team of business tourism professionals who offer free and impartial advice and support on all aspects of organising your conference, meeting or event in Belfast.

Let us Help

We have a dedicated team of experts who offer free support to help you plan your conference in Belfast. Find out more about our support and get in touch.

Contact Us

Request a Proposal

Visit Belfast specialises in all that the city has to offer. Send us your conference/event RFP, and we’ll be in touch with a proposal.

Request a Proposal